Jovoy Paris // Private Label Eau De Parfum // 3.4oz

The trail of this ideal and contemporary fragrance is as elegant as it is powerful. Both leathery and smoky, Private Label is a highly recognizable signature scent that is exclusively for strong personalities, men and women who are confident of who they, passionate about life, who don't need recognition from others to exist and who stand by their choices with unshakeable self-assurance.

Jovoy Paris Parfumes is the story of an enchanting renaissance, that of a Parisian perfume house born in 1923 and then forgotten for over 80 years. In 2010, François Hénin decided to give it new life. After years pursuing scents deep into Vietnamese forests, followed by a detour through Grasse, Hénin had acquired unique expertise. Now the house's creator and Artistic Director, he is making JOVOY Parfumeur Parisien an emblematic hallmark of niche contemporary perfumery.

All JOVOY creations have a beguiling story to tell, originating from a personal meeting or experience. The complete opposite of standardised global creations, JOVOY stands for the dream of exceptional perfumery—part of a notable French tradition and far from ostentation and elitism. A dream the house wishes to share with all those who want pure fragrances that arise out of emotion to carry them away on a journey.